Most leads call multiple businesses, but the first one to answer is usually the one that gets the job.

Best Practice:

-Answer all incoming calls from your lead number

-If you miss a call, return it within 5–10 minutes

-Use a friendly, confident tone that builds trust quickly

Speed wins. The longer you wait, the colder the lead gets.

Best Practice:

-Call form leads within 5 minutes of receiving the notification

-Text them if they don’t answer on the first try

-Keep your follow-up short and helpful — ask if they still need service

Leads coming through are highly engaged and actively looking for a solution. Make it easy for them to take the next step with you.

Best Practice:

-Ask what type of service they’re looking for and where the job is located

-Offer to schedule an on-site estimate so you can assess the job properly

-Keep things simple, clear, and helpful — no pressure or complicated sales talk

Not everyone books right away — but many people will if you follow up once or twice.

Best Practice:

-Text or call back within 24 hours if they haven’t booked

-Use a simple CRM, notes app, or even a calendar reminder to track follow-ups

-A quick “Just checking in to see if you still need help with [service]” goes a long way